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Innovation is about finding a better way of doing something. Innovation can be viewed as the application of better solutions that meet new requirements, in-articulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new, that „breaks into“ the market or society. A definition consistent with these aspects would be the following: „An innovation is something original, new, and important in whatever field that breaks in to a market or society“.
While something novel is often described as an innovation, in economics, management science, and other fields of practice and analysis it is generally considered a process that brings together various novel ideas in a way that they have an impact on society.
Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.